In most real estate companies, associates pay a portion of their commission to their office and their region in exchange for services. The office and region use that income to cover costs, and what’s left over goes toward profit. Every real estate business is in business for profit, and usually the owners keep all of that profit. This practice makes sense: owners invest in businesses with the hope of seeing a return. 

The Keller Williams wealth-building platform is different— and revolutionary—for two reasons. First, for the first time in the industry, agents and brokers became interdependent, sharing a mutual interest in success and working together to achieve financial goals. Second, although associates do not assume financial, legal, or management responsibilities, they are rewarded for growth with a portion of the revenue, as if they were an owner.